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Liner Notes · No. 013

"Just a Friend" by Biz Markie: the B-side

Branded HallPass pop-up card for Biz Markie, Just a Friend, 1989, with pop-up fact bubbles

Quick hall pass: the off-key heartbreak song from 1989 has since sold beer, closed out a del Toro movie, recruited Jeff Goldblum and opened the Emmys. Here's the B-side.

📰 FAST FACTS

On this record

TRACK 1 · The cameo

A beer ad, a cartoon and a Comic-Con ambush

A 2009 beer ad brought it back, then TV, movies and a del Toro cartoon. At Comic-Con, Biz showed up and played it himself.

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The setup: "Just a Friend" never really left. It just kept waiting by the phone until somebody called it back. In 2009, somebody did: a Heineken commercial, which the Houston Press describes as a take-a-cab-home spot, put the song in front of a whole new generation. A whole generation that missed the Mozart wig got the chorus anyway. Lucky them. Nobody had to explain the wig.

The licensing run: After that, it got around. Listings credit it in It's Always Sunny in Philadelphia, Unbreakable Kimmy Schmidt, and the films The Wackness (2008) and The Sitter (2011). If a scene needs a guy realizing he's been played, this is the song on speed dial.

The big screen: In 2014, The Book of Life, the animated film produced by Guillermo del Toro and directed by Jorge Gutierrez, used the song, and the ending includes a shorter version. A del Toro cartoon signing off with a Mozart-wig breakup song. Taste recognizes taste.

The ambush: At the film's San Diego Comic-Con panel in July 2014, Biz walked on during the Q&A and performed it. Channing Tatum sang along, Christina Applegate and Ron Perlman were up there with him, and the panel ended up on its feet. People camp out at Comic-Con for a trailer. These people got Biz Markie.

One more surprise guest, and this one's a famous actor at a piano. If you stayed up for late-night TV in 2010, free points.

In 2010, which actor sat at the piano and took the first verse of "Just a Friend" with Biz on Late Night?

No Googling. We'll know.

That's Side A. Flip the tape.

Side B is where it gets weird:

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